I met one software vendor’s manager in the elevator this morning. In her hand, there was three ‘For Dummies’ books.

“What is that?”
“This is for your CIO. I thought she might like it.”
“That’s pretty interesting client management’s strategy. Telling our CIO she’s a dummy,” I teased her.
She looks uneasy, “I had one myself. It’s really a good book.”
“Now, it’s getting more and more interesting. You admit that you are a dummy.”
“You can have one yourself if you like.”